Glenfiddich launched Grand Yozakura, a beautiful blend of Japanese culture with Scottish whisky making tradition. Projection mapping elevated the event into a showstopper, covering the walls of Studio A with glittering cherry blossom petals falling in the moonlit night. An ornate cherry blossom arch led visitors into the event, where they could try the new liquor from a bar at the foot of a reconstructed cherry blossom tree.