The exterior was fully rebranded with a custom-built doorway frame and blade sign cover in the brand’s signature orange, setting the tone for what awaited inside. A yellow NYC taxi was driven directly into the space, doubling as a nostalgic photo op and eye-catching statement. Guests were welcomed into a vibrant, lab-inspired boutique filled with curated product moments, including an interactive claw machine stocked with skincare giveaways. The result was a striking, memorable environment that honored the brand’s legacy while showcasing the luxury and flexibility of Studio 525 as a canvas for world-class experiential events.

Design and Production Agency: Another A Story / Photographer: Elizabeth Shrier