Adidas brings childhood memories back with Interactive Playground for Ultraboost 19 Launch
Studio525 joined forces with C2 Imaging and Harley & Company to craft a vibrant and playful setup for a captivating brand activation event with sportswear giant Adidas, aptly titled "Adidas Boost." Celebrating their collaboration with Finish Line, our studio came alive with black and yellow themed graphics adorning the walls, symbolizing the sleek and cushioned design of Adidas sneakers. Bubbles filled the space, adding a touch of whimsy and representing the unique design elements of the Ultraboost 19, the first 3D-knitted running shoe with a sock-like fit. Yellow tags, dangling from the ceiling, shared the intriguing stories behind the recent collaboration.
On July 18th, Adidas hosted a fully interactive and participatory event, commemorating the launch of their revolutionary Ultraboost 19 sneaker. Collaborating with Finish Line, the celebration engaged visitors with a series of mental and physical challenges, including mazes and playgrounds, showcasing the Boost technology in action. The innovative playground, envisioned by Harley & Company, featured a seesaw to test the shoe's strength and a maze of wood beams over a sea of yellow rubber balls, challenging the mental prowess of the sneaker enthusiasts. A particularly inspiring feature allowed guests to reach for hanging fortunes, symbolizing their pursuit of dreams and aspirations.
The event was centered around empowering guests to embrace playfulness and imagination in their lives. Adidas' Ultraboost 19, designed with enhanced energy return, epitomized their vision of constantly evolving running experiences. As VP of Design at Adidas Running, Sam Handy expressed, the shoe empowers runners to challenge and redefine the boundaries of running with confidence and creativity.
With smiles on their faces, guests left the event, clearly having experienced a playful and engaging celebration that aligned perfectly with Adidas' goal of inspiring others to embrace the power of play in their lives.